See, Understand and Use Your Data Overview – “Ticket Intelligence” Sports clubs adopt analytics for many reasons, and in so doing they utilize a variety of solutions. All projects, however, maintain the common goal of leveraging analytics to help transform data into insight and action. The primary advantages of centralizing and visualizing data are: improved understanding [...]
I remember back when tickets to a given event always cost the same, no matter when you bought them (those were the days…). Nowadays, sports teams and event organizers are introducing price differentiation in order to better correlate their ticket prices with customer interest. Their two main strategies are called variable and dynamic pricing. The [...]
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