Problem When companies present information, they often need to go behind the numbers to view supporting data and reports. This problem springs up all the time – when companies present to clients and there are questions about specific data sets, or when the data team is presenting internally, and decision-makers want to drill down into [...]
Problem Companies and organizations serving multiple clients at the same time need to deliver similar reports (yet with different data points for each client). Creating a new report from scratch for each client is onerous and time consuming. Costs increase and productivity is reduced when companies generate new reports for every single client. Solution With [...]
Problem Organizations invest a considerable amount of time and resources into the creation of reports, which analyze and clarify financial goals, business practices, marketing impacts, and other pertinent information. The organization disseminates these reports both internally (to staff) and externally (to clients). But how are the reports being used by clients and staff? Is all [...]
When most people think of data analysis tools, they think of exploratory platforms like Tableau and Microsoft’s PowerBI -- powerful tools capable of digging deep into data sets and extracting nuanced information across a range of variables. The only problem is, they weren’t designed to be executive level or client-facing; the user interface requires an [...]
Over the past decade, we as the founders of RockDaisy worked with prominent media and marketing clients such as J. Walter Thompson, Group M and the NFL. Their sponsorship groups were looking to track and monitor the digital ads on display in urban centers, concerts, sporting events and numerous other digital ad campaigns. Time and again, [...]
During our 20+ years building and running the Data Analytics department for the NFL, we were able to observe how data is transmitted from one organization to another. The League Office would provide each team with player contracts, which the teams could then incorporate into their budget forecasting. However, the numbers assigned by the league [...]